AIGA: Graphic Design in the Wild: Deciphering the Neoclassical Neon in Brooklyn’s Bustling Cultural District / by Admin Leeser

Nestled between downtown Brooklyn’s Fulton Mall and the leafy residential neighborhood of Fort Greene, there’s a corner address that vibrates with energy. The Strand Theater, at 647 Fulton Street, anchors the edge of the rapidly expanding Brooklyn Cultural District, sitting amidst an explosion of residential construction. Home to UrbanGlass, and BRIC House, a multidisciplinary arts and media center, its arresting exterior of black paint, pink neon, and expressive metal letterforms, boldly announces what lies within, jolting passersby to attention. When walking, driving, or riding past, I always find myself transfixed, displaced for a moment by graphic design writ large. Read more at AIGA Eye on Design >>